You started a small business—you did it because you were passionate about your area of expertise, you had the bravery and the initiative to go out on your own and you are ready to put all the hard work into doing what you love, no matter what it is. The problem is, running a business means that you are responsible for every element of the business structure, and that means stepping outside your expertise to things like management, administration, finances, marketing and PR, property management, staff training and advertising.
There are bound to be some things you are uncomfortable doing yourself. That’s where you need to be confident enough to outsource some parts of your business to other people. If you think your business is ready to get bigger, consider hiring a consulting or PR company like Good Business Consulting that specialises in small businesses to make it happen. By outsourcing the promotion of your business to experts, you take the pressure off yourself and minimise the risk of failure. If you are focussing on the special service your business provides, you probably don’t want to take your eyes off the ball to compete with dedicated professionals in the marketplace in doing your own marketing. Letting someone else come in with fresh eyes and think about what you are or aren’t doing in your business and what you could be doing differently is a really worthwhile thing to in your business.